The art of book marketing is a really good guide book to marketing your self published book. Identify yo ur target reader, find out where he is, and think like that reader in every aspect of your marketing. Thats because we want more for you than to get you published we want you thrive. Last month i published an article called author platform. Selfpublishing author support group please answer the 2 questions asked. Marketing selfpublished books explained in 9 basic steps. As you grow, you will need to pay a monthly charge. Self publishing tips on marketing your selfpublished book. If you would like to sell your selfpublished book on amazon, youll need to know how to get it listed for sale on the website.
Laura barta took this approach even further with her 2011 selfpublished book, my china travel journal, which follows a pair. In a traditional publishing house, each book is assigned a marketing manager or marketing director. I was living in australia and this was before the international kindle, before ebooks and printondemand became mainstream. Marketing books how to promote your selfpublished book.
Thats the reality of the publishing industry whether you get a publishing deal or you selfpublish. Whats the best way to promote my selfpublished book. Since i am an author in 2 books, and she has published her own book of poetry and wants to publish more books, we. Begin drumming up interest in your book by engaging your audience. Marketing your book for selfpublishers and indie authors. We are now offering complete book marketing services based on our 101 book marketing ideas. As a general rule, you should think of a published. Book marketing for selfpublished authors marketing takes planning, organization, and consistent action. For selfpublished books, some or all of the traditional book marketing functions may be made available from a selfpublishing service or from other book publishing consultants at a cost. A selfpublished author can quickly get their print and ebook distributed to the most important online retailers by using just a couple services, all of which have no or very low upfront. Marketing your selfpublished book involves a lot of focused work, typically as much work as it took to write the book in the first place. Smith publicity has promoted more selfpublished books than any book publicity agency.
In this video ill talk about what book marketing actually is, why most authors are doing it wrong, and why focusing on specific monetary goals are important as a way to measure reader. Increase your online presence to spread the word about your book. How to market selfpublished books in the digital world. A self published book is a way to get published more easily. This marketer is working on dozens of titles at any one time. Explore your future through our page dedicated to the indie publishing life, or find out more about book marketing in our book marketing tag. For authors, marketing essentially involves drawing and engaging your target audience by sharing more about yourself and your book. Updated march 20, 2020 derek haines 38156 views 15 comments.
Many selfpublished authors have no interest in sales, advertising, or business in general, as they tend to be altruistically artistic. If you are serious about wanting to prepare and promote your book, whether selfpublished or published with a small press, you will have to pay at some stage for certainservices. Marketing plays a huge role in any books success, but this is especially true for selfpublished books. My first book on how i cured my anxiety is basically finished. For a selfpublished author, marketing the book can be more important than writing it. Up until two decades ago, selfpublishing used to be described by the negative term vanity press, with the connotation that the only reason that a book was being printed was to satisfy the authors personal. There are two main methods for getting your book listed for sale on. Marketing is a term that comes loaded with a lot of associations, not always positive. Today my daughter and i attended the sonoma county book festival and had a lot of fun. Here are five tips on how to promote your selfpublished book. If this all seems like too much bother to take on yourself, dont rush to hire someone to do it for you. Contact us and discover how we make indie authors newsworthy. Check out these tips and discover how to promote your book successfully.
Selfpublishing and book marketing has 9,757 members. Marketing your selfpublished book self publishing advisor. There are hundreds of ways to market selfpublished books. Book marketing tips, self publishing advice full time author. But the good news is that marketing is also about fostering connections and relationships, which can be rewarding to you and your fan base. How im marketing my selfpublished book charlie hoehn. This is a fullservice where we work within your budget to get. If you are a selfpublished author, there is often some confusion about the. With a few key steps, an author can build a loyal following, get the word out about his or her work, and get. Write the best book you canthen, write your next one.
However, it also makes it much more complicated to sell the resulting books. True, publishing a book is a lot more accessible now. Well help you learn how to market a selfpublished book with these basic tips. However, if you dont getthe following nine marketing strategy basics right first, you could be wasting a lot of your time, energy and money. Congratulations, now youre a selfpublished author with your book floating around in the world. When you selfpublish with outskirts press, you get so much more than the bare minimum. Find out who your book appeals to, get to know those people well, and be where they are, both online and off. There are many different methods you can promote your self published books. The author has been an internet marketing consultant for over 10 years and this experience is conveyed in the. I will keep these suggestions relative to selfpublishing on the amazon kindle platform, simply because it is the biggest. But these days anyone can market globally using just a computer and their time. Self published book marketing for authors smith publicity.
What are the best ways to market selfpublished books. Follow the wise and considered words of advice from irish indie author orna ross, founderdirector of the alliance of independent authors alli, in her post self publishers. Updated february 19, 2020 derek haines 4632 views 0 comments. They must be sold by the writer in order to make back the.
Karen inglis is a successful selfpublished childrens author with close to 10,000 sales across five titles. How to market your selfpublished booka plan by bill quain. Marketing a self published book online my business. A marketing manifesto for selfpublishers by bill quain. Selfpublishing and book marketing public group facebook. If you are building an email list, services such as mailchimp are only free for a very small number of contacts. She regularly goes into primary schools and has held many book signings in. Alternative marketing methods, book marketing, growing your market, marketing your selfpublished book, uncategorized, viral marketing. Five simple ways to promote your selfpublished book. Book marketing for authors self publishing through amazon and other retailers kindle edition. This is a vital step in the promotion and marketing of your book, andif done rightwill make the rest of the process infinitely easier. Bob baker, fulltime author and selfpublishing advocate i created this site to help you publish your own book, get exposure, connect with readers, sell a lot of books, and make money while making a. The hard truth about selfpublishing in todays world.
I havent put it up for sale yet, but it will be released once it makes it through this final pass. Whenever a group of authors talk about quantity vs quality in releasing books, someone undoubtedly mentions the authors who selfpublished one or. I am just jumping in to help my computer illiterate father better market a selfpublished book. Many, if not most authors who selfpublish for the first time make mistakes. Marketing is the one aspect authors, again and again, lament. It doesnt mean marketing a selfpublished book is easy. Theres a big difference between making your own book and marketing it. Your work will need exposure and publicity to succeed. As a leading provider of publishing services to authors, we offer a wide variety of book marketing and promotions resources.
659 548 1329 697 1480 1143 1453 46 1148 856 213 976 305 1488 94 124 1224 345 1401 1019 1250 730 1338 701 150 1496 670 1070 430 155 586 98 1274 433